Privacy Policy – Your Privacy Rights

Your privacy is important to us. We created this privacy policy (“Policy”) to explain the types of information we collect through the Web sites, online services, mobile and other applications and social networking platforms on which it is posted (each referred to herein as a “Site”), as well as how we will use, disclose and protect this information once it is collected, and how you may be able to opt-out of some of our uses and disclosures of your information. By visiting this Site, you agree to the terms of this Policy as they may be amended from time to time.
As we further describe below, we may share your Personal Information with third parties for their marketing purposes. You can elect for us not to do so by editing your privacy preferences in your account profile at, or by emailing us at (please include your name, mailing address, and email address). See “Your California Privacy Rights” below for additional information.
Here are a few general principles to keep in mind as you read through this Policy:
This Site is owned or operated by XO Group Inc. or one of its subsidiaries (referred to collectively in this Policy as “Womens maternity,” “we,” “us,” “our” and other similar pronouns).
As our business evolves, this Policy may change so check back to this page periodically to make sure you understand how your Personal Information will be treated.
This Policy is incorporated into, and part of, our Terms of Use, which governs your use of the Site as a whole. Additionally, this Policy may be supplemented from time to time by other terms that apply to specific Sites.
Unless otherwise specified, this Policy does not apply to information that you may provide to us, or that we may obtain, other than from you through our Site, such as over the phone, by mail, or in person.
Advertisements that may be displayed to you on this Site and other sites may be customized to your interests and preferences based on your Personal Information and Site usage information (as further described below) collected through our Site. You may be able to opt out of such advertisements, so visit and for more information. Also, note, however, that if you opt-out we may still suggest offerings to you on our Site based on your history at our Site.
If you are located outside of the United States, you should know that the information you provide to us is being transmitted to us and processed in the United States and will be protected subject to this Policy and United States laws, which may not be as protective as the laws in your country